AICE Media Studies

  How does your product use or challenge conventions and how does it represent social groups or issues? When it comes to the conventions of our music video, we didn’t exactly fit into the genre of the song. Dark Red is an alternative r&b song that focuses on the artist not wanting to lose his partner, and his love for her. While our music video doesn’t fit into the conventions of the genre, we challenged it using juxtaposition to present the lovey-dovey lyrics of the song in contrast to the anger and fighting of the visuals. This turns the music video into neither a completely lovey or completely hostile piece of media, but instead one that is meant to portray a more twisted sort of love, one that isn’t healthy for either of our characters, however in the end, they still can’t seem to escape from it.  In a social sense, the video is meant to negate the idea that toxic relationships like these are easy to be free from, or that staying together is their fault because they could “just

     And it's finally complete! Hope you enjoy! dark red 22 from Tantou on Vimeo .

I've never used Adobe before to edit, so I wasn't sure how to use the program. However, Tantou taught me and I eventually got the hang of its basics. One aspect I quickly picked up was how to import the video footage and organize it within the program. Tantou explained the importance of creating a well-structured project file, and I followed her advice. With all the clips sorted and labeled, I could easily access the shots I needed. We moved on to the timeline, where the real magic of video editing takes place. Tantou showed me how to drag and arrange clips, trim them, and synchronize the audio. It was fascinating to see our project come together piece by piece. As I got more comfortable with the software, Tantou introduced me to various tools like transitions, effects, and text overlays. These elements added depth and creativity to our video. Tantou shared tips and tricks to enhance the visual appeal and storytelling of our project. After all that, we were finally done!